E-Newsletter Design
E-newsletters are created to bring a sense of quality and privileged information to current or potential clients. I design e-newsletters so that it is easy to find specific content. The e-newsletter email is a preview to the full issue. The email is kept brief and only contains a short summary of three to four articles. A navigation sidebar that includes a link to each article is provided. Interested readers can skim the navigation sidebar for the content that interests them most.
After opening the full newsletter, designed as a webpage within the company CMS, the reader has full access to the entire newsletter issue. Links and anchor text is used for spot navigation and jumping across large spans of e-newsletter content. The navigation sidebar from the email preview of the e-newsletter also exists in the full issue.
eNewsletter preview emails. Click the image for a closer view.
After opening the full newsletter, designed as a webpage within the company CMS, the reader has full access to the entire newsletter issue. Links and anchor text is used for spot navigation and jumping across large spans of e-newsletter content. The navigation sidebar from the email preview of the e-newsletter also exists in the full issue.
eNewsletter preview emails. Click the image for a closer view.
eNewsletter Full Issue examples. Click the image for a closer view.