Digital communications is a vast topic and can include many types of advertising and promotional communications with a product audience. My role in the process has been to effectively design email messaging, client-facing e-newsletters and video.
My email designs comply strictly with company brand standards and design is kept as simple as possible to allow the message to have the most impact.
E-newsletters are created to bring a sense of quality and privileged information to a current or potential client. I design them so that it is easy to find specific content.
My video presentations use emotional triggers to get the target audience to act.