Maxwell Systems Construction Software | Rebrand 2013
Maxwell Systems is a leading provider of complete construction business management and property management software solutions and services. As the construction industry was just beginning to rebound following several years of recession-driven contraction, Maxwell Systems re-activate the brand to accelerate growth at this time of change and opportunity.
The focal point of the “Empowering Construction” brand and campaign was the letter “M”, which was leveraged prominently as a mark in the Maxwell brand’s new logo. The “M” was constructed by a grey arrow and an orange number “1”, pointing to Maxwell Systems as the industry’s all-in-one source for software solutions and services, as well its industry leadership. The campaign immediately powered up Maxwell’s people, brand and business. The brand rolled out internally to great fanfare and excitement, and the go-to-market campaign launched with performance exceeding all projected KPIs.
The new brand design was executed across all collateral materials, website pages, email communications, packaging, and advertising as shown below.
The focal point of the “Empowering Construction” brand and campaign was the letter “M”, which was leveraged prominently as a mark in the Maxwell brand’s new logo. The “M” was constructed by a grey arrow and an orange number “1”, pointing to Maxwell Systems as the industry’s all-in-one source for software solutions and services, as well its industry leadership. The campaign immediately powered up Maxwell’s people, brand and business. The brand rolled out internally to great fanfare and excitement, and the go-to-market campaign launched with performance exceeding all projected KPIs.
The new brand design was executed across all collateral materials, website pages, email communications, packaging, and advertising as shown below.
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Logo Before Rebrand
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Logo After Rebrand
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Logo Guidebook
Click on the image for a close-up view. | To download a PFD of the logo guidebook click here.
Click on the image for a close-up view. | To download a PFD of the logo guidebook click here.
Maxwell Systems Brandbook
Click on the image for a close-up view. | To download a PFD of the logo guidebook click here.
Click on the image for a close-up view. | To download a PFD of the logo guidebook click here.
Rebranded Website
Email Communication
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Collateral Material
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Ad Campaign
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Package Design
National Sales Conference | Theme and Logo Design
