David Beagin | Portfolio
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  • Publication Design
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    • White Papers
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White Paper Design

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if you deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and loyalty.

A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. White paper design takes on a more serious look: limited images, dense text, few call-outs, and sparse use of color. This approach lends instant credibility to the look and feel of the design. All text decisions are based strictly on current brand guidelines.

Viewpoint Construction Software  |  White Papers
You can view the white paper page-by-page, or download a PDF from the list after the galleries.
To download the white paper, Construction Finds Its Space In The Cloud, click here.
​To download the white paper, Mobile — Managing The Data Challenge, click here.
Adobe & Microsoft Certified Graphic Designer  |  Brand Designer, Promoter, Nurturer & Steward  |  Publication Designer & Art Director