Social Media Graphics
Social media content marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media content marketing helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard.
Social media content marketing became more common with the increased popularity of websites such as Twitter, Facebook, LinkedIn, Pinterest, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include social media content marketing. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.
Most of my design efforts in social media content marketing have been focused on Facebook and LinkedIn.
Maxwell Systems | Facebook iPad Contest Graphics | Click on the image for a close-up view.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media content marketing helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard.
Social media content marketing became more common with the increased popularity of websites such as Twitter, Facebook, LinkedIn, Pinterest, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include social media content marketing. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.
Most of my design efforts in social media content marketing have been focused on Facebook and LinkedIn.
Maxwell Systems | Facebook iPad Contest Graphics | Click on the image for a close-up view.
Maxwell Systems | Facebook Post | Spot The Differences Series | Click on the image for a close-up view.
To keep everyone keenly interested, the series spanned across the different industries in construction — electrical, masonry, HVAC, plumbing, and general contractors. There are at last seven different details in each of the photo pairs. If you want the complete list of answers, you're just going to have to hire me.
To keep everyone keenly interested, the series spanned across the different industries in construction — electrical, masonry, HVAC, plumbing, and general contractors. There are at last seven different details in each of the photo pairs. If you want the complete list of answers, you're just going to have to hire me.
Maxwell Systems | Facebook Post | Cats In Construction Series | Click on the image for a close-up view.
Yes. I really did this. I was skeptical, but the posts did receive a lot of comments and likes. The posts generated interest and engaged our Facebook followers. Apparently, cats own social media.
Yes. I really did this. I was skeptical, but the posts did receive a lot of comments and likes. The posts generated interest and engaged our Facebook followers. Apparently, cats own social media.
Maxwell Systems | Social Media Banners | Click on the image for a close-up view.
Viewpoint Construction Software | Talent Night Invitation | Event Poster Series | Click on the image for a close-up view.
To see the Viewpoint Talent Show design process, which displays several theme options for the event, click here.