Brochures, best practices guides, case studies, flyers, sell sheets, and white papers all assist in the sales process. They provide specific product details, but they do something else just as important — they tell the story of the brand through visuals..
Collateral materials need to speak to a carefully selected target audience. All sales materials must be designed specifically for a target audience. Images must be selected to make a visual connection. Your potential clients need to identify with the product instantly.
I highly organize information on sales collateral materials using a specific set of design-tested hierarchical rules that also conform to brand guidelines. Each design must make an impact with the target audience and ignite a call to action.