The best home pages quickly communicate your company identity and purpose. With just a few short seconds to engage an online visitor before he or she clicks away from your website, your home page needs to do a lot. You might be tempted to cram in everything you can—after all, you have a lot to say and sell, and you don’t want to miss a chance.
Good home pages don’t just throw information at visitors. The best home pages quickly communicate your company identity and purpose and direct users to your most important calls to action. And they do it with eye-catching graphics, intuitive navigation and flawless function.
An effective landing page is the cornerstone of successful online marketing. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your business is bound to suffer. Your landing page layout needs to be flawless.